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Content Strategy
ExploreMinnesota.com Content & UX Audit
I created the Content & UX section of a comprehensive digital marketing audit that guided the site redesign.
Explore Minnesota Tourism Client Presentation
I collaborated with an art director and digital products director to create the presentation "Marrying Campaigns + Web Content for Optimal Results."
Explore Minnesota Tourism Industry Presentation
I authored "Accessible Content: Part 4 of Minnesota's Digital Accessibility Training Series" and presented it to Minnesota businesses.
GoToBermuda.com Content Audit & Analysis
I conducted an in-depth audit and shared recommendations to inform future site enhancements.
North Myrtle Beach Specialized Content Audit
I led this niche audit focused on accessibility and sustainability content.
ExploreMinnesota.com is now several years old, but it continues to shine performance-wise. Over the years, organic traffic has seen year-over-year gains between 30% and 100%, with engagement levels far outpacing industry averages. My content audit and the resulting content strategy helped transform the site from an informational, directory-based site to an inspirational, content-rich site.
ExploreNorthMyrtleBeach.com contracted Miles to perform a specialized web content audit even though we don't manage their website. We assessed the state of their accessibility and sustainability content and made recommendations (short and long term) for how to expand it.
I’d be happy to walk through any of these projects on a screenshare.
