The “Branch Out” campaign promotes Loudoun County, Virginia, known as DC's Wine Country. The campaign grew out of the Covid era and continues to be a strong performer today. Data-driven insights and the “perfect pairings” creative, which tightly aligns composite photography with the copy messaging, have helped this campaign evolve over time with much success.

The “North Myrtle Beach Means More” campaign is built around defining and differentiating North Myrtle Beach from its neighbor to the south. The “More Splash” ad is just one in a series covering various audience personas and themes.

Bermuda's personalization strategy serves the right content to the right people at the right time. For a “Summer Fridays” promotion several years ago, I concepted and crafted copy for a series of promotional headers that were served based on the day of the week. The four unique versions were served Monday/Tuesday, Wednesday/Thursday, Friday, and Saturday/Sunday, with the creative timed to the day of the week.

I’d be happy to walk through any of these projects on a screenshare.